Massey Ferguson shines at SIMA

Attracting more than 200,000 visitors from 100 countries, the SIMA Show in Paris in mid-February, provided the perfect platform for Massey Ferguson to launch its new 82hp-107hp, MF 5400 Series tractors, the all-new MF 9000 Telescopic handlers, MF 7360 and MF 7370 Beta combine, with unique ParaLevelsystem, as well as its industry-leading Generation 2 SCR. Visitors to the very busy SIMA show stand were greeted by an impressive multi-screen video introducing Massey Ferguson�s powerful new Superior DNA promotion. Using striking and dynamic images combined with emotive music the presentation reminds viewers about Massey Ferguson�s position as the global provider of an unparalleled range of farm machinery. It emphasises this with the message: �Good DNA is essential; Superior DNA is what sets Massey Ferguson apart.�

Thierry Lhotte, recently appointed as the new Vice President Sales & Marketing, Massey Ferguson Europe, Africa and Middle East (EAME), strengthened this message to a meeting of Europe�s leading farming journalists at a gala dinner in the centre of Paris. In a strong and passionate speech Mr Lhotte spoke of his pride in Massey Ferguson and how this Superior DNA runs through everything it does and makes.